Along with traditional e-commerce, group buying has become one of the primary methods of online purchasing in WeChat MPs in 2020. Users can easily select the goods they want to purchase and pay through WeChat. Group buying refers to when clients receive discounts on goods that they buy in bulk with their network. WeChat MPs have also become an important infrastructure when it comes to community group buying. Graph source: Aladdin Institute, designed by Daxue Consulting, Distribution of active and new users for online shopping WeChat mini program in 2020 Companies that use this model include IKEA and Mixue. The segmented consumer model involves creating different mini programs based on various characteristics of the subdivided groups, with the aim of improving the shopping experience. Watsons, Perfect Diary, and Winona use this type of MP. This model divides consumers into groups based on touchpoints and employs various MPs to carry out conversion and repurchase in accordance with consumption patterns. Other companies which use this model are KFC and Pop Mart. JD, for example, uses “Jingdong Shopping” as its main mini program, which also includes satellite mini programs such as “Jingdong Express”, “Jingdong Baitiao Installment”, and “Jingdong Special Offer”. The main mini program serves as the core platform, while the satellite mini program supports marketing efforts. This model consists of two parts: the main mini program and the satellite mini program. MPs can be categorized into three types: Business framework model This simplicity often results in a more enjoyable user experience for the app’s audience. Due to their limited size, developers must ensure that their functions are straightforward and easy to use. They can be built with WeChat’s framework using HTML, JavaScript, and CSS.įurthermore, WeChat MPs are also easy to use and enjoyable. Third, WeChat MPs are often more cost-effective than native applications, as developers do not need to create them for different operating systems. Second, while applications have geographical limitations, mini programs are guaranteed to function anywhere WeChat is available across the globe. Additionally, WeChat MPs are designed to be lightweight, with a size of less than 10MB, resulting in quick and seamless operation. Firstly, one of the main differences is that MPs exist within the WeChat platform itself, eliminating the need for users to download a separate application. WeChat mini programs differ from traditional applications in several ways. Given their position in the Chinese app industry, enterprises must take them seriously. Consequently, an increasing number of people are utilizing WeChat mini programs in their daily lives. These mini programs are widely used in China to facilitate a range of everyday tasks, such as booking a cab, making payments, playing games, and scheduling doctor appointments. WeChat mini programs, or MPs, are “sub-applications” within the WeChat ecosystem. Risk assessment for a transport operator in Greater China. A world’s leading battery manufacturer setting its foot in China.A global tech company’s development of mobile payment in China.A global social media platform’s China export advertising expansion.
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